When building or renewing an e-commerce site with Shopify, reviewing actual case studies can provide hints for design, functionality, and operation planning.
This article introduces 18 Shopify case studies from both Japan and overseas, including Nissin Foods Group, Daiso, and Her lip to, categorized by industry. Beyond simply listing examples, we explain how each brand leverages Shopify and utilizes it for e-commerce site construction and operational improvements.
If you are looking to launch an e-commerce site with Shopify, migrate from an existing e-commerce platform to Shopify, or seeking ways to improve your e-commerce site, please use this article as a reference.
What you will learn from this article
- 18 Shopify case studies from Japan and overseas
- How major corporations, D2C brands, food, apparel, and B2B businesses use Shopify
- Design points common to successful Shopify sites
- Ideas for design, UI/UX, and feature utilization that can be referenced for e-commerce site construction
- Points to consider when applying Shopify case studies to your own e-commerce site
Why should you learn from Shopify success stories now?
Researching success stories is a very effective step in building an e-commerce site.
While it's important to research Shopify's pricing plans and features, that alone might not clarify "what kind of e-commerce site our company should aim for."
On the other hand, by looking at successful Shopify sites, you can gain concrete hints that can be applied to your own e-commerce, such as design, product navigation, purchasing experience, app utilization, CRM, cross-border e-commerce, and B2B support.
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What you can gain |
Specific details |
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Understand Shopify's potential |
You can concretely grasp the range of what can be achieved with Shopify, including design, features, app integration, cross-border e-commerce, and B2B support. |
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Get hints for design and UI/UX |
You can refer to product presentation, category design, purchase flow, and mobile readability. |
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Discover effective features |
You can consider features that lead to sales and repeat purchases, such as reviews, subscriptions, points, LINE integration, and restock notifications. |
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Clarify your own e-commerce direction |
It becomes easier to organize "which brand's site to aim for" and "which features to prioritize." |
18 Shopify success stories from Japan and overseas
Here, we will introduce 18 successful Shopify case studies from Japan and overseas, divided into the following 5 categories:
- Major corporations and famous brands
- D2C brands
- Food and beverages
- Apparel and fashion
- B2B (Wholesale)
For each case study, we have summarized the background of implementation, results, and points that can be applied to your own e-commerce.
Shopify case studies of major companies and famous brands
Shopify is utilized not only by startups and D2C brands but also as an e-commerce foundation for major corporations and famous brands.
For large companies, it is important to handle high traffic, migrate from existing systems, unify brand experience, and streamline internal operations.
Orion Beer
Orion Beer is a leading beer manufacturer representing Okinawa. Traditionally, sales were concentrated in Okinawa, and contact points with fans outside the prefecture were limited. However, with the renewal of their official e-commerce site using Shopify, they now offer not only beer but also original goods and local Okinawan products.
They also utilize membership and subscription features to strengthen repeat customer acquisition. The design, which leverages their brand colors, expresses the Okinawan worldview on the e-commerce site.
【Results after implementation】
- 95% of e-commerce users are from outside the prefecture
- Users from the Tokyo area increased to account for 45% of the total
- Spread of subscription use, securing stable revenue
【SOLSTAR's perspective】
What is noteworthy about Orion Beer's case is how they utilize their e-commerce site not just as a sales channel, but as a point of contact with fans outside the prefecture.
Brands with strong regional ties may have limited contact points with customers through physical stores or local distribution alone. However, by leveraging Shopify, they can maintain their brand's worldview while connecting continuously with customers nationwide.
For food and beverage brands, it is crucial to design the e-commerce site to include not only product sales but also subscriptions, gifts, limited-edition products, and brand story dissemination.
Source: https://www.shopify.com/jp/blog/success-story-orionbeer
Tsuchiya Kaban
Tsuchiya Kaban is a long-established brand that offers a wide range of leather products, from school satchels to bags for adults. Their traditional system had limitations in terms of updates and multi-language support, posing challenges to operational flexibility.
By introducing Shopify, they achieved both design and scalability. They moved towards in-house development with a small team, enabling them to focus on branding and customer experience.
【Results after implementation】
- In-house e-commerce operations improved the speed of product updates and decision-making
- Strengthened marketing measures by utilizing Shopify apps
- Enhanced outreach to international users by advancing multi-language support
【SOLSTAR's perspective】
The case of Tsuchiya Kaban is instructive for companies that prioritize their brand's worldview.
An e-commerce site is not merely a channel for efficient product sales; it is also a platform for conveying the brand's philosophy and quality. Especially for high-priced goods, the trust customers feel can be significantly influenced by photography, white space, navigation, and content design.
While Shopify is easy to operate, simply using a theme as is can sometimes dilute a brand's uniqueness. To grow e-commerce without compromising brand value, it is important to design for both aesthetics and operability.
Source: https://www.shopify.com/jp/blog/success-story-tsuchiyakaban
Nissin Foods Group
The Nissin Foods Group migrated from their self-developed EC and mail-order system to Shopify Plus. Previously, they faced challenges with introducing new services and handling massive access. In September 2022, they implemented Shopify Plus, establishing a stable EC foundation to support their D2C business.
【Results after implementation】
- Total transaction value (GMV) of e-commerce site increased by 166%
- Site sessions increased by 151%
- Number of repeat customers increased by 154%
- Completed large-scale data migration from the old system in a short period
- Achieved site renewal within 4 months of deciding on implementation
【SOLSTAR's perspective】
The Nissin Foods Group case is a prime example of Shopify Plus utilization in large-scale e-commerce.
In large-scale e-commerce, it's necessary to consider not just design and features, but also existing data migration, subscriptions, member information, handling high traffic, and ease of use for the operational team.
If existing systems have high maintenance burdens or new measures are slow to implement, migrating to Shopify Plus can be an option to accelerate business growth.
Source: https://www.shopify.com/jp/case-studies/nissin-foods
Allbirds (Overseas)
Allbirds is a D2C sneaker brand known for its minimalist designs using sustainable materials. Previously, managing online and in-store inventory separately led to lost sales opportunities and operational costs. However, by utilizing Shopify POS's "Ship from Store" function, they improved inventory management.
【Results after implementation】
- Store inventory can now be used for online orders, expanding sales opportunities
- Reduced the work of returning unsold items to the warehouse, cutting inventory management costs
- Contributed to an increase in purchase rates by reducing "out of stock" displays
【SOLSTAR's perspective】
The Allbirds case study is a valuable reference for OMO (Online Merges with Offline) initiatives that link e-commerce with physical stores.
For brands with distributed inventory, separate inventory management for e-commerce and physical stores can lead to missed sales opportunities. Utilizing Shopify POS makes it easier to leverage online and offline inventory across channels.
For brands with physical stores, it is crucial to design the customer experience, including store inventory, shipping, pickup, and returns, rather than just focusing on e-commerce in isolation.
D2C brand case studies
For D2C brands, it's not just about selling products; it's also crucial to convey the brand's worldview, integrate with social media, and build lasting customer relationships.
Shopify is easily integrated with Instagram, TikTok, LINE, email marketing, subscriptions, and reviews, making it a suitable growth platform for D2C brands.
COHINA
COHINA is an apparel brand specializing in a clear target audience: "petite women." They leverage social media and live commerce to communicate directly with customers, applying feedback to product development and sales.
【Results after implementation】
- Direct connection with customers through live streaming, expanding the fan community
- Visualized demand by utilizing restock request and favorites features
- Achieved product planning to sales in a short period even with a small team
【SOLSTAR's perspective】
What's important in COHINA's case is the clear target audience and the connection between the e-commerce site and social media roles.
For D2C brands, it's crucial to have a clear path for users interested via social media to easily find and purchase products on the e-commerce site. Especially in apparel, size guidance, wearing images, restock notifications, and favorite features significantly impact purchase decisions.
When building a D2C brand with Shopify, it's necessary to design not only the aesthetics but also the purchase flow after social media entry and subsequent repeat purchases.
Source: https://www.shopify.com/jp/blog/merchant-story-cohina
BASE FOOD
BASE FOOD is a food brand that offers nutritionally complete bread and pasta. After experiencing multiple cart systems, they chose Shopify for its scalability and UI.
With a subscription model as their core, they are building continuous customer relationships.
【Results after implementation】
- Consolidated their operational foundation on Shopify, ensuring future feature additions and scalability
- Strengthened their customer retention focus by leveraging the subscription model
- Improved UI/UX, providing a user-friendly site experience for customers
【SOLSTAR's perspective】
The BASE FOOD case study serves as a reference for e-commerce design centered around a subscription model.
For subscription products, it's crucial to consider not only the initial purchase but also retention rates, pause/cancellation flows, ease of use of the "My Page," and ongoing communication via email and LINE.
When building a subscription-based e-commerce with Shopify, it's necessary to consider not just app integration but also designing an experience that encourages customer retention.
Source: https://www.shopify.com/jp/blog/success-story-basefood
Blue Bottle Coffee
Blue Bottle Coffee adopted Shopify to consistently provide the "guest experience through coffee" online, mirroring their physical stores.
They upgraded from a regular plan to Shopify Plus, valuing its app scalability and globally viable foundation. While promoting their OMO strategy, they established an autonomous operational system.
【Results after implementation】
- Connected stores and online, providing the same brand experience everywhere
- Established an autonomous system that allows the company to quickly execute measures internally
- New features can be added at low cost and in a short period through app utilization
- Japan and US headquarters share the same foundation, enabling smooth coordination of initiatives
【SOLSTAR's perspective】
The Blue Bottle Coffee case is a useful reference for companies that prioritize brand experience consistency.
The stronger a company's brand experience is in physical stores, the more crucial it is to replicate that same impression on the e-commerce site. If photos, text, purchase flow, gift options, and subscriptions are fragmented, the brand value becomes difficult to convey.
Utilizing Shopify Plus makes it easier to support global expansion and operations across multiple locations.
Source: https://www.shopify.com/jp/blog/success-story-blue-bottle-coffee-japan
Food and beverage case studies
In the food and beverage category, conveying the freshness and appeal of products online is crucial.
Additionally, designing features tailored to product characteristics, such as gifts, subscriptions, limited sales, restock notifications, and B2B support, impacts results.
Kanro
Kanro is a long-established confectionery manufacturer known for "Kanro-ame" and "Pure Gummy." With the closure of their directly managed stores due to the COVID-19 pandemic, they launched an e-commerce site to sell surplus inventory, which became the catalyst for a full-scale shift to D2C.
They introduced Shopify Plus, valuing its scalability and B2B features, and opened their official website, "Kanro POCKeT."
【Results after implementation】
- Total transaction value of their own e-commerce increased by 175% year-on-year
- Repeat purchase rate improved by 1.3 times
- Strengthened customer data utilization infrastructure with LINE login and restock notifications
- Retention rate for specific products reached 88%
【SOLSTAR's perspective】
What is noteworthy about Kanro's case is that a long-established manufacturer is prioritizing customer data utilization in its shift to D2C.
For manufacturer e-commerce, it is crucial not just to sell products, but to understand who buys what, and how often, and to connect this information to product development and repeat purchase strategies.
Features like LINE login and restock notifications are effective in increasing customer touchpoints and encouraging repeat purchases.
Kamakura Beniya
Kamakura Beniya is a long-established confectionery manufacturer known for its "Kurumicco" treats. Prompted by store closures during the COVID-19 pandemic, they pivoted to strengthen their online presence and revamped their official website with Shopify Plus.
They implemented features such as gift wrapping and special packaging to meet gift demands, as well as lottery sales and fraud prevention measures.
【Results after implementation】
- Online sales grew by 120% year-on-year in approximately six months
- Online shop visitors increased by 190% year-on-year
- Applications for limited-edition products increased by over 10 times compared to before
- Negative inquiries regarding sales methods decreased by over 90%
- Resolved website downtime issues during peak access
【SOLSTAR's perspective】
The Kamakura Beniya case study is relevant for brands with popular or limited-edition products.
Popular products are prone to issues such as high traffic, resale, fraudulent orders, and increased inquiries. By leveraging Shopify Plus, it becomes easier to establish a stable sales system while incorporating lottery sales and fraud prevention measures.
For e-commerce dealing with limited-edition products, it is important to design the sales method itself as part of the customer experience.
Source: https://www.shopify.com/jp/case-studies/kamakura-beniya
Go Go Curry
Go Go Curry is a popular brand known for the Kanazawa curry boom. On their e-commerce site, they adopted a site design that prominently features their brand color, yellow, unifying the experience of their physical stores and online presence.
They also offer original goods for fans, subscriptions, and B2B order support.
【Results after implementation】
- Unified the experience of physical stores and online presence by leveraging brand colors
- Established subscription and B2B order support
- Managed products and inventory using Shopify as a base, while also using marketplaces
- Strengthened sales to international customers through multi-language and multi-currency support
【SOLSTAR's perspective】
The Go Go Curry case study is a useful reference for physical store brands looking to expand their fan engagement through e-commerce.
For food and beverage brands, e-commerce can potentially expand beyond food sales to include merchandise, gifts, subscriptions, and corporate sales.
Utilizing Shopify makes it easier to manage fan-oriented products and corporate orders on the same platform.
Source: https://gogocurry.com/
Kyoto Brewing
Kyoto Brewing is a craft beer brewery established in Kyoto. They operate both B2C general sales and B2B wholesale to restaurants on the same platform.
Their site design, which leverages their beautiful bottle designs, and their ability to balance direct sales and wholesale are distinctive features.
【Results after implementation】
- Customer base expanded to 700 establishments nationwide
- Sales grew from 6 million yen in 2015 to approximately 160 million yen in 2019
- Average purchase amount increased with the introduction of Bundle Builder
- New products sold out in a short time after release
- Efficiently balanced direct sales and wholesale by coexisting B2C and B2B
【SOLSTAR's perspective】
The Kyoto Brewing case study is a useful reference for food and beverage brands that want to balance B2C and B2B.
Shopify can be used not only for direct-to-consumer sales but also for wholesale and corporate sales. Especially for products like craft beer, where the product lineup changes frequently, ease of product registration and inventory management is crucial.
Managing direct sales and wholesale on the same platform can increase operational efficiency and expand sales opportunities.
Source: https://www.shopify.com/jp/blog/success-story-kyotobrewing
Apparel and fashion case studies
In the apparel industry, design that expresses the brand's worldview and a smooth purchasing experience are key to success.
Designing features that support purchasing decisions, such as sizing, wearing images, inventory display, restock notifications, member benefits, and cross-border e-commerce, is crucial.
Her lip to
Her lip to is a lifestyle and fashion brand produced by Haruna Kojima. Expanding from apparel to cosmetics and lingerie, they prioritize a unified e-commerce experience that reflects the brand's worldview.
Since 2022, they have implemented Shopify Plus to strengthen cross-border e-commerce and ensure stable operations.
【Results after implementation】
- GMV increased by 120%
- Customer repeat purchase rate improved by 149%
- Cross-border e-commerce international sales increased by approximately 400%
- Shop Pay usage rate increased by 118%
- Consolidated multiple brand sites, enabling centralized management of customer data
- Resolved server downtime issues during peak access
【SOLSTAR's perspective】
What is notable about Her lip to's case is that its design, brand experience, and CRM design are interconnected.
For apparel brands, it's not enough to simply express the brand's worldview; it's crucial to design a system that leverages purchase history and membership data to drive repeat purchases and cross-selling.
Utilizing Shopify Plus makes it easier to handle high traffic, cross-border e-commerce, and multi-brand expansion.
MIKI HOUSE
MIKI HOUSE is a long-established brand of baby and children's clothing. Due to a sharp increase in e-commerce demand during the COVID-19 pandemic, they introduced Shopify Plus to ensure stable operations and a unified brand experience.
They integrated their brand site and e-commerce site, building a consistent online foundation befitting a global brand.
【Results after implementation】
- Strengthened brand consistency by unifying the domains of the brand site and e-commerce site
- Expanded new traffic channels through SNS integration
- Improved browsing environment for international users through multi-language support
- Maintained trust through gift options and a clean design
【SOLSTAR's perspective】
MIKI HOUSE's case study offers valuable insights for companies with long-standing brand equity looking to refresh their e-commerce presence.
For established brands, it's crucial to enhance the convenience of e-commerce without compromising existing customer trust. Especially for products like baby and children's clothing, a sense of security, gift-giving options, and easy-to-understand information significantly influence purchasing decisions.
Even when utilizing Shopify, it's essential to design a consistent experience, avoiding a disconnect between the brand website and the e-commerce site.
Source: https://www.shopify.com/jp/case-studies/miki-house-or
Francfranc
Francfranc is a popular brand of furniture and interior goods. After implementing Shopify Plus, they incorporated category design and scene-based search with a focus on UI/UX, providing an online experience that maintains the brand's worldview.
[Results after implementation]
- EC transaction value grew by approximately 2.2 times from 2018 to 2022
- Organic search sessions increased by approximately 1.7 times
- CVR improved by approximately 1.6 times compared to before implementation
- Strengthened EC and communication infrastructure by introducing LINE login
- Enhanced appeal to the gift market with e-gift support
- Improved dispersed customer data issues and promoted integrated CRM operations
[SOLSTAR's Perspective]
Francfranc's case study is a valuable reference for brands with a large number of products.
For products with many SKUs, such as furniture and interior goods, category design, searchability, and scene-based navigation significantly impact the purchase experience. Simply listing products will not allow users to find their desired items.
When building with Shopify, it's crucial to consider everything from product management and collection design to tag design and metafield design.
Human Made
Human Made is a streetwear brand by fashion designer NIGO®. They leveraged Shopify's flexible scalability to build an e-commerce site that reflects their unique worldview.
[Results after implementation]
- Achieved a highly designed e-commerce site expressing the brand's worldview
- Provided multi-language support for international customers
- Utilized Shopify apps and customization to enhance UX and strengthen customer touchpoints
[SOLSTAR's Perspective]
Human Made's case study is a valuable reference for apparel brands that want to strongly emphasize their brand's worldview.
For brands with a strong worldview, if the site feels like a generic template, the brand value may not be conveyed effectively. The e-commerce site needs to maintain consistency in visuals, whitespace, navigation, and product page presentation.
Shopify's high customizability allows for building e-commerce sites that balance brand identity and operational efficiency.
Source: https://humanmade.jp/
B2B (Wholesale) Case Studies
Shopify can be utilized not only for D2C but also for building B2B e-commerce sites.
By establishing corporate pricing, membership-based sales, bulk orders, and wholesale-specific pages, it becomes easier to operate B2C and B2B on the same platform.
Daiso
Daiso utilizes Shopify Plus to integrally operate its "Daiso Net Store" for general consumers, a "Bulk Order Site" for corporations, and an "Online Shop" for B2B transactions.
They achieved stable operations even with a massive number of products and completed the renewal in six months.
[Results after implementation]
- B2C site sales increased by 400%
- Traffic increased by 249%
- Built an integrated e-commerce platform for B2B and B2C
- Introduced micro-fulfillment and YouTube shopping integration
- Established an e-commerce infrastructure capable of supporting future global expansion
[SOLSTAR's Perspective]
Daiso's case study is a valuable reference for companies handling a large number of SKUs or those looking to balance B2C and B2B.
For e-commerce sites with many products, product management, searchability, category design, and inventory linkage are crucial. Additionally, when purchase units, prices, and navigation differ for corporate and general consumers, appropriate designs for each are necessary.
Shopify Plus is a strong option for companies pursuing large-scale product management and multi-channel expansion.
Cynos (International)
Cynos is a professional hair care brand for beauty salons. Based on Shopify, they introduced a membership-based "Pro Account," enabling them to provide pricing and product information exclusively to authenticated professional customers.
[Results after implementation]
- Built a Pro membership site, establishing a sales channel exclusively for professionals
- Approached a wide range of customers, mainly in North America, through multi-language support
- Efficiently managed large catalogs
[SOLSTAR's Perspective]
Cynos's case study is a valuable reference for companies looking to implement membership-based B2B sales.
For professional products, there are cases where companies want to display prices and product information that they don't want to make public only to specific members. By utilizing Shopify, it's possible to build a B2B site that combines member registration, approval, exclusive pricing, and exclusive pages.
In B2B e-commerce, the design of transaction terms and member management is as important as the visual design.
Source: https://cynos.ca/
Beard & Blade (International)
Beard & Blade is an Australian-based men's shaving goods brand. They migrated from Adobe Commerce to Shopify Plus, establishing a system to integrate D2C and B2B operations on the same platform.
[Results after implementation]
- Retail sales increased by 35% annually
- Wholesale revenue doubled
- Wholesale average order value reached 5 times that of general consumers
- Integrated retail and wholesale sites on Shopify
- Wholesale orders and inventory synchronized in real-time
- Achieved stable operation even during peak access
[SOLSTAR's Perspective]
Beard & Blade's case study is a valuable reference for brands that want to grow both D2C and wholesale simultaneously.
Wholesale differs from consumer-facing e-commerce in order value, pricing, shipping conditions, and payment terms. Managing these with separate systems can lead to complicated inventory and order management.
By utilizing Shopify Plus, businesses can integrate retail and wholesale while designing appropriate purchase experiences for each.
5 Key Common Points Learned from Success Stories in E-commerce Site Construction
Looking at the case studies so far, successful Shopify sites share several common characteristics.
While traditionally often categorized into "design," "UI/UX," and "app utilization," in actual e-commerce construction and operation, "ease of operation" and "customer data utilization" are also crucial.
① Design that embodies the brand's worldview
Successful Shopify sites are not merely collections of products.
The logo, color scheme, font, photography, whitespace, and product page presentation are all consistent, conveying the brand's value throughout the entire site.
Especially for D2C brands, apparel, and food/beverage brands, designing an experience that makes customers think, "I want to buy from this brand," is crucial, beyond just price and specifications.
② User-friendly UI/UX for smartphones
Most e-commerce sites are viewed via smartphones.
Therefore, if products are hard to find, difficult to add to the cart, or the payment screen is unclear, users will abandon their purchase before completion.
Successful Shopify sites are designed with smooth navigation from category design, searchability, product pages, cart, to payment.
③ Feature expansion through app utilization
Shopify's strength lies in its ability to flexibly add necessary features using apps.
For example, the following features are directly linked to sales and repeat purchases:
- Review function
- Subscription purchases
- Loyalty programs
- Restock notifications
- LINE integration
- Email marketing
- Gift options
- B2B order support
However, adding too many apps can impact display speed and operational management. It's important to identify the necessary features based on your company's challenges.
④ Easy-to-operate product management and update system
An e-commerce site doesn't end with its launch.
Daily operations include registering new products, inventory management, campaigns, creating landing pages, updating banners, and customer support.
Successful e-commerce sites have a management screen and product management design that allows the operations team to update without excessive effort.
When building with Shopify, it's crucial to consider not only the visual design but also the post-launch operational flow.
⑤ CRM design utilizing customer data
For an e-commerce site to grow, repeat purchases and increased LTV are essential, not just new purchases.
To achieve this, it's necessary to continuously deepen relationships with customers by utilizing purchase history, member information, LINE, email, points, and subscriptions.
Shopify, when combined with CRM tools, LINE integration, and email distribution tools, makes it easier to implement marketing strategies that utilize customer data.
Key points for applying Shopify case studies to your own e-commerce site
When looking at Shopify success stories, it's common to think, "I want a similar design," or "I want to install the same apps."
However, what's important is not superficial imitation.
It's crucial to determine which elements to incorporate based on your company's products, customer base, price range, purchase frequency, and operational system.
Points to check when viewing case studies
- Is the industry and product similar to yours?
- Are the unit price and purchase frequency similar?
- Is the business model, such as D2C, B2B, or cross-border e-commerce, similar?
- Is it useful not just for design but also for the purchase funnel?
- Do the implemented features and apps match your company's challenges?
- Can the post-launch operational system be replicated?
Shopify case studies are not meant to be copied as a finished product, but rather to help you prioritize elements for your own e-commerce site.
If you aim for a high-quality site like those in the case studies
Shopify is a platform that allows for rapid e-commerce site construction by utilizing themes and apps.
However, achieving a high-quality e-commerce site like those in the case studies requires comprehensive design, including design, navigation design, feature selection, CRM, and operational design.
In particular, specialized knowledge and implementation capabilities are required in the following cases:
- You want to implement a unique design that reflects your brand image.
- You want to migrate from BASE or STORES to Shopify.
- You want to integrate with existing core systems or inventory management systems.
- You want to build a large-scale e-commerce site using Shopify Plus.
- You want to support complex sales channels such as B2B, cross-border e-commerce, or OMO.
- You want to continue CRM and operational improvements after launch.
When building with Shopify, it's important to design not just for appearance, but also with an eye toward sales-driving navigation, easy-to-operate administration screens, and future scalability.
For large-scale, high-functional e-commerce site construction, choose SOLSTAR Inc.
SOLSTAR Inc. is a production company that specializes in e-commerce site construction, migration, and operational support, primarily for Shopify.
We have supported the construction and operation of growing e-commerce businesses, including the renewal and long-term operational support of Shopify Plus sites with annual sales exceeding 6 billion yen, and the development support for large-scale e-commerce sites with development costs exceeding 1 billion yen.
Beyond simply creating a website, we support the creation of an e-commerce foundation that can achieve long-term growth, including brand worldview, purchase funnels, CRM design, product management, and operational systems.
What SOLSTAR can support
- New e-commerce site construction with Shopify
- Migration to Shopify from BASE, STORES, Color Me, etc.
- Large-scale e-commerce construction utilizing Shopify Plus
- Design that reflects the brand's worldview
- Product management, collection, and metafield design
- CRM design for LINE, email, points, reviews, etc.
- Cross-border e-commerce, B2B, OMO support
- Post-launch operational improvements, feature expansion, and maintenance support
If you want to build an e-commerce site that suits your needs, referencing Shopify success stories, please feel free to contact us.
Frequently Asked Questions
Q. When looking at Shopify success stories, what should I refer to?
It's recommended to check not only the design but also the product funnels, purchase experience, CRM strategies, app utilization, and operational system.
In particular, looking at case studies with similar industries, products, price ranges, and purchase frequencies to your own will make it easier to apply them to your actual e-commerce site construction.
Q. Is Shopify suitable for small brands as well as large corporations?
Yes. Shopify is widely used by everything from small D2C brands to large corporations.
For smaller brands, it's realistic to start with the minimum necessary features and then add apps and features as sales and operational systems grow.
Q. What type of companies is Shopify Plus suitable for?
Shopify Plus is suitable for companies with high website traffic, a large number of products, multiple brands/countries, B2B sales, or those requiring integration with core systems.
It is considered when operating with standard Shopify plans becomes difficult or when higher scalability is needed due to business growth.
Q. Will simply imitating Shopify case studies increase sales?
Simply imitating case studies will not necessarily lead to increased sales.
The important thing is to determine which elements to incorporate based on your own customers, products, price range, purchase frequency, and operational system.
Q. What are the benefits of hiring a production company for Shopify development?
The advantage is that you can consult on design, navigation design, feature selection, app settings, external integrations, CRM, and operational design all in one place.
Especially if you want to emphasize brand image or build with an eye toward future scalability, consulting with a production company strong in Shopify will make it easier to design with post-launch operations in mind.
Summary
Shopify is an e-commerce platform utilized across various industries, including D2C brands, large corporations, food and beverage, apparel, and B2B.
Successful Shopify sites share common characteristics such as a strong brand worldview, user-friendly UI/UX, app utilization, easy-to-operate administration screens, and CRM design leveraging customer data.
When examining case studies, it's crucial to consider not just the design, but also "why it led to results" and "which elements can be incorporated into your own e-commerce."
If you're looking to build an e-commerce site with Shopify, migrate from an existing e-commerce platform to Shopify, or review your e-commerce foundation in line with business growth, please feel free to contact SOLSTAR.
Our Shopify Production Case Studies
Please also refer to the behind-the-scenes stories of Shopify construction and migration projects that SOLSTAR has actually handled.
- Construction Case Study of Overseas Gadget and Lifestyle Goods EC | FUND+ (Rakkyo Inc.)
- Construction Case Study of D2C Whetstone Brand | EDGBLACK
- Construction and BASE Migration Case Study for Sneaker EC | ONETREE
- EC Construction Case Study that Changes "Travel Norms" | MORFU
