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12 Pricing Techniques: How to Increase E-commerce Sales with Psychology and Behavioral Economics

May 28, 2026By 島袋隼

Learn about 12 pricing techniques based on psychology and behavioral economics. This article introduces pricing concepts and setup methods, such as odd pricing, anchoring, the Decoy Effect (Shochikubai strategy), and...

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What Is Price Psychology? 7 Pricing Techniques to Make Products Appear Cheaper on E-commerce Sites

February 18, 2025By 島袋隼

Price is determined not by numbers but by "psychology." This article explains seven pricing techniques that utilize consumer psychology, such as charming pricing, anchoring effects, and the Gestalt principle. It...

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